“I’m so excited for this collaboration with Coach. ”Ini-announce ito ni JLo sa kanyang Instagram account na may 105 milyong followers.
“It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix,” ayon pa sa statement ng 50-anyos na singer-actress.

Umpisa sa susunod na taon, makikita na ang mukha ni JLo sa mga ad campaigns ng Coach para sa signature leather goods, ready-to-wear collections at footwear.
Sa kanyang Instagram account, nag-post si JLo ng kanyang black and white na picture na may nakalagay na COACH.
“Thank you @coach! Exciting things coming soon!!!” ayon pa post ni JLo. Nag-comment naman dito ang Coach at sinabing: “Welcome to the Coach fam. We can’t wait for 2020.”
Kabilang sa mga kasalukuyang Coach ambassadors sina Yara Shahidi, Selena Gomez, and Michael B. Jordan.