“Hugot” and Pinoy Pop Culture

“Google ka ba? Lahat kasi ng hinahanap ko, sa’yo ko natagpuan eh!”

“Coconut oil na lang ang virgin; tanghali na lang ang tapat; bilihin na lang ang nagmamahal; kinikilig ka na lang kapag umiihi; at Motolite na lang ang tumatagal.”

Filipino popular culture is awash in pickup lines, many of which are timely and specific to certain situations. They can give someone something to work with to start a conversation.

Some are pretty bad, some are really funny.

Tagalog” pick up lines or “banat” or “hugot” lines are more than what pick up lines originally mean.

It is common to young people because social networking sites such as Facebook and YouTube spread it all over the Internet.

It also gained popularity among the country’s top officials and politicians such as the late Senator Miriam Defensor Santiago. She delivers popular cheesy lines. And notice as she, herself, can’t help but giggle.

“Kung magkakaroon ako ng sariling planeta, gusto ko ikaw ang axis nito, para sayo lang iikot ang mundo ko.”

“Sana FB status ka na lang, para pwede kitang i-like.”

“Ibenta mo na bahay mo, total nandidito ka na, nakatira sa puso ko.”

For those lucky enough to get into a relationship, Santiago said there were four types of couples.

“Ano ang tawag sa magsyota na pangit ang lalaki at maganda ang babae? Ang tawag diyan ay diskarte.”

“Ano ang tawag naman kapag ang babae naman ang pangit, pero gwapo ang lalaki? Ang tawag dyan ay swerte.”

“Ano ang tawag sa magsyota na parehong maganda ang mukha? Ang tawag diyan ay tinadhana.”

“Ano naman ang tawag sa magsyota na parehong pangit? Eh di sumpa.”

Pick up lines are also frequently infused in scripts for movies and television now.

“My Amnesia Girl”  is a  2010  Filipino  romantic film starring John Lloyd Cruz and Toni Gonzaga. It was released by Star Cinema and directed by Cathy Garcia-Molina.  The film is the highest grossing Filipino film of 2010.

This movie used cheesy pick up lines and was well-received by critics and became commercially successful. Its theme song “Mahal Kita Kasi” also became popular in music channels and radio stations.

“Bangin ka ba? Kasi Nahuhulog na ako sa ’yo, naman kasi Unggoy ka ba? Kasi
Sumasabit ka sa puso ko, naman kasi Pustiso ka ba? Kasi You know I can’t smile without you”

People say pickup lines work and don’t work. It hard to guarantee that any line is going to work all of the time, however the truth of the matter is that some lines will work some of the time for certain people in certain situations, with others with the right kind of delivery.

Sometimes one can actually spark a good conversation in spite of a bad pickup line because it provokes an emotional response.

A pick-up line or chat-up line is a conversation opener with the intent of engaging an unfamiliar person for romance, or dating. Overt and sometimes humorous displays of romantic interest, pick-up lines advertise the wit of their speakers to their target listeners.

Pick-up lines range from straightforward conversation openers such as introducing oneself, providing information about oneself, or asking someone what their likes are to elaborate attempts including humor.

“Banat” or “hugot” in view of the Sociocultural Tradition in Communication addresses the ways our undertakings, meaning, norms, roles, and rules are worked interactively in communication. This tradition holds that reality is not an objective set of arrangements outside us but is constructed through a process of communicating in groups, society, and cultures. It focuses on patterns of interactions rather than individual characteristic of mental model.

The main idea of the sociocultural tradition is communication produces and reproduces culture. A society’s overall communication, whether it be by person to person, group to group, or through mass media, shapes that society and makes it what it is. Our reality is constructed from our modes of communication rather than set it in stone. It changes and influences us every day.